Case Study: Kapra Falconeri
Client: Kapra Falconeri, a B2B wholesale electronics distributor based in the UK.
Engagement started: April 2026
Work done: Local & International SEO, on-site content restructuring, category and brand pages, technical foundation fixes, Google Business Profile optimization, entity and schema setup for AI search visibility.
Within about a month of starting, the site went from zero visibility to appearing in Google search. By the third month, it was being cited by name in five separate Google AI Overviews, a strong AEO/GEO result for a site this new.
5 Google AI Overview citations
- “wholesale consumer tech in UK” — Google’s AI Overview lists Kapra Falconeri as a named supplier alongside established distributors like Rashmian and Tech14.
- “How to Choose a Wholesale Electronics Supplier in the UK” — cited twice in the same AI Overview: once as a source card, once as a named recommendation in the body text.
- “Wholesale supplier for SMEs UK” — named directly as the top choice for bulk tech and consumer electronics.
- “Mikrotik wholesale uk phone number” — listed as one of only four named UK MikroTik distributors, alongside Westbase, LinITX, and 4gon/Cadmus.
- “Bulk Buy Electronics UK” — named alongside Merkandi as a B2B trade supplier for bulk electronics.
Organic proof, not just AI
This isn’t only an AI Overview story. The site is backing it up with real organic movement:
- Page 1 ranking for “mikrotik wholesale uk” (position ~3), directly behind MikroTik’s own official pages
- A blog post published June 9, 2026, already ranking positions 6-9 for competitive terms within weeks, despite the site carrying a domain authority of just 1
- Homepage ranking page 1 for “wholesale consumer tech in UK”
New, low-authority sites do not typically show up this fast. The combination of clean entity signals, structured content, and technical fixes gave both Google’s classic ranking algorithm and its AI Overview system enough to work with, quickly.